Payless opens fake luxury shoe store as prank
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'Payless' created a fake luxury brand to trick influencers. Spoiler alert: everyone fell for it
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1.6M views · 7.6K reactions | Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called "Palessi" in a Los Angeles mall and invited people to the grand opening. The store was stocked with Payless shoes in disguise. One shopper spent $640 for a pair of boots. https://cnn.it/2E34S3P | CNN Business | Facebook
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