Mike Tyson’s appearance in a holiday commercial took an unexpected turn when his iconic lisp turned the word “glistening” into something entirely new. Instead of correcting it, the ad leaned into the moment, letting Tyson deliver the line exactly as it came out. The result was instantly memorable, with viewers replaying the clip every holiday season. The charm came from Tyson owning the moment, turning a simple jingle into a pop culture soundbite that stuck far longer than the commercial itself.