Dramatic story of Maggi in India: a lesson in brand management
Dramatic story of Maggi in India: a lesson in brand management
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thestrategystory.com
Our talk at IIT Mandi was quite a ride from start to finishInitially we were skeptical about how these students, living it up with momo stalls and a constant supply of Maggi, chocolate, and chips, would react to health knowledge.And as we stepped on stage, we were met with some disinterested faces, students chatting amongst themselves, and a few yawns.Honestly, Harsh and I looked at each other, confused about how to take the talk forward. But somehow we decided to keep going on and continue our
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How maggi repositioned itself after the ban - Matrix Bricks
How maggi repositioned itself after the ban - Matrix Bricks
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matrixbricks.com
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