Cadbury Gorilla ad-2007 | cgi_must_die

Staying true to its brand, Cadbury Celebrations created a sweet surprise for local businesses across India. The Mondelez India owned brand leveraged AI to create a hyper-personalised ad to reach out 1800 local stores, across 260 pin codes, whose businesses are being promoted locally through the campaign. Every time the ad served to a user in cities such as Mumbai, Delhi, Pune, Indore, Ahmedabad, and Lucknow, it identifies local retailers around that specific pin code against that product categor

Here’s how we made our Cadbury ad also an ad for hundreds of small local businesses across the country. That’s why we called it ‘Not Just A Cadbury Ad’. #KiseKhushKarenge​ #Diwali2020​ #CadburyCelebrations​ #NotJustACadburyAd Please note: The ad features specific stores across the country. To view the featured shops in our ad, click here: https://mndlz.co/live | Cadbury Celebrations