Emirates Launches a New Brand Promise with a Global Ad Campaign
Emirates Launches a New Brand Promise with a Global Ad Campaign
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Em 2015, a Emirates Airlines lançou uma campanha publicitária global de US$ 20 milhões com Jennifer Aniston. O objetivo? Mostrar sua experiência incomparável de voo em primeira classe. O anúncio começa com Aniston acordando na cabine de “primeira classe” de uma companhia aérea de baixo custo: sem chuveiro, sem sala de espera, sem privacidade - apenas assentos apertados e serviço limitado. Em uma cena bem-humorada, Aniston, após sentir choque e desconforto, “acorda” e se encontra na luxuosa suíte
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