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1:07
YouTube
Pritesh Patel | Digital Marketing & AI for Careers
In 2002, IKEA made an ad that changed how we see furniture.
In 2002, IKEA made an ad that changed how we see furniture. It starts with a red lamp. Unplugged. Carried outside. Left on the curb in the rain. Sad music plays as the owner enjoys a brand-new IKEA lamp inside. You feel bad for the abandoned lamp. Then—just when the emotion peaks— A Swedish man steps into frame and says: “Many of you feel ...
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