The Willamette Valley is celebrated for its more than 700 wineries, yet Oregon Wine Country is home to so much more. Here, magical experiences cultivated by intentional hands dot our sweeping vistas and beg to be explored.

The 2016 Wine Region of the Year recognition by Wine Enthusiast magazine solidified Oregon Wine Country as a world-class destination. You can experience the Willamette Valley’s wine through our tasting rooms, on tours and across trails dedicated to …

From arts and culture to history and heritage, there’s an abundance of attractions to explore throughout the Willamette Valley. Explore everywhere from city streets to where rivers meet and discover the unexpected and wondrous adventures that await you.

Find a wide range of itineraries for your trip to the Willamette Valley! Sip your way through vineyards or find family-friendly activities everyone will enjoy.

With so much to see and do in the Willamette Valley, it can be overwhelming deciding where to begin. Explore our handy itineraries that break down experiences you can enjoy, making memories that will last a lifetime.

There is so much to do in the Willamette Valley; it can be hard to know where to begin! Start here and uncover the back roads, byways and trails that lead to incredible experiences you’ll never forget.

Relax with friends and revel in an edible ecosystem - a place where Oregon’s best winemakers and culinary artists produce unparalleled experiences - proving it’s true what they say: What grows together, goes together.

Learn more about the Willamette Valley Oregon Visitors Association s (WVVA) mission and get to know our staff and board of directors.

Dive into the heart of the mid-Willamette Valley, where attractions and outings enchant children of all ages: Scenic hiking trails, quiet waterways, U-pick farms, colorful gardens and bustling cities showcase the best of the area.

Stay up to date on the latest travel related news, events, and visitor stories from Oregon’s Willamette Valley.