Sydney Sweeney reveals she had no idea what fame would cost her at 18, as she addressed privacy concerns feeling "guarded." ...

Bud Light’s comeback plan may hinge on Sydney Sweeney, with a rumored $10M deal to revive sales after its PR nightmare.

"American Eagle's denim blitz could jam an outrage cocktail of $5 million more in Sweeney's wallet before Labor Day," one ...

Sydney Sweeney and Labubus are both being "sold" to Gen Z in varying ways and experts share their take on why this generation ...

American Eagle's response to criticism of Sydney Sweeney's jeans ad represents a cultural shift away from corporate apologies ...

By Jeff Mason (Reuters) -From firing people to promoting jeans, calling for peace deals or the renaming of a sports team, ...

American Eagle Outfitters wanted to make a splash with its new ads starring actor Sydney Sweeney. The campaign has sparked a ...

The furore surrounding Sydney Sweeney is far from euphoric, and her so far silent reaction has left her at risk of losing fans.

Sydney Sweeney can raise a glass to bumper publicity this week - but she may soon be toasting with beer rather than champagne if she signs as the new face of Bud Light.

Actress Sydney Sweeney is showing off her hourglass figure in a white bikini, but fans say she is "too overweight." ...

Sydney Sweeney may be positioned to secure one of the most lucrative celebrity endorsements of the year, with industry speculation suggesting the actress could earn up to $10 milli ...