Heineken indicated its negotiations with European retailers have been “tougher than usual”, as it looks to remain firm on its ...

Explore Worldwide’s top marketer explains how data helped the firm better segment its audience, bring joy back into the brand ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

X experienced a “significant decrease” in performance in 2023, as spend fell from large brand advertisers concerned about ...

Consumers know when price increases are not matched by value increases, meaning brands pursuing premiumisation need to ensure ...

Describing losing women from the workforce as a “societal tragedy”, the former VCCP CEO explains why a pro-business, pro-mum ...

Allowing marketing to take control of product has led to Verizon Business producing stronger output, better tailored to its ...

Kirsten is Marketing Director for Mondelez International where she heads up the Meals business spanning two of the UK’s top brands, Philadelphia & Dairylea. Her formative years were spent at P&G where ...

Over 20 years experience in leading consumer electronics firms from mobile to imaging to kitchen appliances to beauty tech. Currently leading the go-to-market strategies for the ambitious, innovative ...

From the National Portrait Gallery to PureGym, brands are going out of their comfort zones in a bid to reach younger consumers via Snapchat.

As marketers are under increasing pressure, the ways brands and agencies work together are evolving, from consolidating agencies under one roof and a “conscious recoupling” of media and creative to a ...

The luxury giant generated revenue of €20.3bn (£17.3bn) in the first quarter of 2025, a 3% fall on an organic basis as it points to “a disrupted geopolitical and economic environment” as the reasoning ...