Marketing Dive3m
Starbucks says ‘Hello Again’ by advertising around the Super Bowl
A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround ...
Marketing Dive29m
Skai’s Exclusive 2025 Industry Survey Details How Retail Media Reigns Supreme for Consumer Goods Marketers
Skai, the leading omnichannel advertising platform for commerce media, and the Path to Purchase Institute (P2PI), today released The State of Retail Media 2025, an extensive, in-depth look at the ...
Marketing Dive2h
Oreo hypes Post Malone cookie drop with new Snapchat ad format
The Mondelez marketer is the first in the snack category to take advantage of Sponsored Snaps, which include a link to make a purchase.
Marketing Dive23h
McDonald’s brings back Uncle O’Grimacey for return of Shamrock Shake
The avuncular character, who has not appeared in the chain’s marketing for decades, is featured in videos that include an Ancestry partnership.