As Australia’s leading effervescent vitamin, Berocca had long been pigeon‑holed as a hangover remedy. To broaden relevance, ...

Of course, the pre-AI era KPIs of measuring brand loyalty are still relevant: repeat purchase rate, customer lifetime value, ...

Covatic's Audience Retargeting directly addresses this critical challenge. Audience Retargeting enables unprecedented ...

Once approved by regulators, Disney will own 72% of ESPN, with Hearst holding the remaining 18%. Disney CEO Bob Iger framed ...

ExchangeWire CEO Rachel Smith sat down with DoubleVerify's Mark Zagorski and Ciarán O'Kane at Cannes 2025 to discuss the ad ...

Shirley Marschall explores vibe targeting, and why it's becoming the industry's latest black box. Oh AI, you really are the ...

In today’s Digest, we discuss Apple’s new ‘Answers’ team aimed at enhancing AI search capabilities, OpenAI’s $8.3bn ...

Bidmatic Inc ., a US-based ad tech company, announced measurable success from its AI-driven video production platform, ...

Last year, we crowned MiQ’s Zuzanna Gierlinska as Ad Tech Personality of the Year. Zuzanna is an industry veteran with over ...

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (5th ...

The ad industry was one of the first to be supercharged by AI. And for better or worse, what a long way we’ve come. In June, ...

According to a study by Piwik PRO, over 40% of organisations are considering moving away from U.S.-based marketing software.