As Australia’s leading effervescent vitamin, Berocca had long been pigeon‑holed as a hangover remedy. To broaden relevance, ...

Covatic's Audience Retargeting directly addresses this critical challenge. Audience Retargeting enables unprecedented ...

Of course, the pre-AI era KPIs of measuring brand loyalty are still relevant: repeat purchase rate, customer lifetime value, ...

Once approved by regulators, Disney will own 72% of ESPN, with Hearst holding the remaining 18%. Disney CEO Bob Iger framed ...

In our latest A Coffee With Episode, Tom Pickworth, Director of Technical Operations, Commercial, joins ExchangeWire's John Still over a brew to discuss brand safety and advertising against news ...

ExchangeWire CEO Rachel Smith sat down with DoubleVerify's Mark Zagorski and Ciarán O'Kane at Cannes 2025 to discuss the ad ...

Shirley Marschall explores vibe targeting, and why it's becoming the industry's latest black box. Oh AI, you really are the ...

In today’s Digest, we discuss Apple’s new ‘Answers’ team aimed at enhancing AI search capabilities, OpenAI’s $8.3bn ...

Bidmatic Inc ., a US-based ad tech company, announced measurable success from its AI-driven video production platform, ...

Last year, we crowned MiQ’s Zuzanna Gierlinska as Ad Tech Personality of the Year. Zuzanna is an industry veteran with over ...

The ad industry was one of the first to be supercharged by AI. And for better or worse, what a long way we’ve come. In June, ...

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (5th ...