Programmatic market is no longer constrained by consumer behaviour—it is constrained by outdated buying models, says the ...

Bhansali Productions will exclusively sell music rights of all its future films to Saregama under a pre-agreed pricing ...

Deep engagement, franchise loyalty and connected TV adoption are turning the South into OTT’s growth anchor, say industry ...

The awards celebrate excellence in content-driven brand storytelling by recognising outstanding achievements in content ...

Rising television ad costs are leading brands to use six-second spots, prompting questions about the sustainability of ...

For India’s DTH operators, IPTV-led bundling is less a silver bullet and more a necessary bridge to relevance. Higher ARPUs ...

Rakshit Hargave has taken charge as Chief Executive Officer and Managing Director of Britannia Industries. The appointment, ...

Prior to this, Archna Vyas served as the Global Director for the foundation’s Global Policy and Advocacy division ...

Jyotsna Dash Nanda on the Communications Belief That Won’t Survive 2026: Watch the complete video here!

Connect OOH delivers major DOOH activation for Budweiser 0.0 12 hours ago ...

Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, ...

ITC has re-appointed Hemant Malik as a Director, liable to retire by rotation, and as a Wholetime Director for two years ...