Tyrese Haliburton signed with PUMA Basketball in October 2024, effectively becoming the face of their new campaign. It wasn’t ...

Puma faces a dilemma in the United States: after rushing shipments from Asia to beat incoming tariffs, the German sportswear ...

Puma shares dropped 16% on Friday after the German sportswear brand said it now expects an annual loss as sales decline and U ...

Puma shares lost nearly a fifth of their value as the German apparel maker cited “muted brand momentum,” U.S. tariffs and ...

The sporting-goods company is working to soften the blow from tariffs, refresh its product lineup, reduce excess inventory ...

Puma SE shares plunged as much as 19% after the German brand slashed its profit forecast on weak demand for its sports and ...

In a preliminary updated after markets closed on Thursday, the retailer said it expects full-year sales to decline by a ...

German sportswear brand Puma expects to make a loss this year, it said on Thursday, slashing its financial outlook due to ...

AC Milan and PUMA have today unveiled the Club's Third kit for the 2025/26 season, landing in a bold design that draws from ...

“Puma is facing an existential identity crisis in terms of relevance in a sporting goods industry that is more competitive, ...

It is also a player in track and field and some sports not traditionally known for footwear sponsorships, like auto racing. Over the last few years, Puma has reentered basketball and distance running ...