Google has introduced a new system called the Universal Commerce Protocol in a push to make future shopping more intelligent, ...

At launch, UCP will power a new checkout feature in AI Mode in Search and the Gemini app. It will allow users in the US to ...

Google has launched the Universal Commerce Protocol (UCP), a new AI tool enabling direct product purchases through Google Search.

He explained that AI agents will become an important part of the shopping journey, helping users discover products, compare ...

Google CEO Sundar Pichai, at the National Retail Federation 2026, described the company's vision for how Google can help ...

Google is testing “Direct Offers,” a new Google Ads pilot designed to help retailers connect with shoppers who use AI for ...

Google CEO Sundar Pichai unveils Universal Commerce Protocol at NRF 2026, partnering with Shopify, Etsy, Wayfair, Target, and ...

Gemini will automatically include Walmart and Sam's Club in-store and online products when it's relevant. For example, when a ...

Google introduces a new open protocol to standardise agentic shopping across search, chat and checkout experiences.

Google's Sundar Pichai reveals AI-driven shopping's future with the Universal Commerce Protocol, enhancing user experiences ...

Google CEO Sundar Pichai announced the Universal Commerce Protocol (UCP), a new open standard for AI shopping. In partnership ...