Google today announced a new open standard, called the Universal Commerce Protocol (UCP) for AI agent-based shopping, at the ...

Google's Universal Commerce Protocol was made in conjunction with major players like Shopify, Visa, Walmart and many others.

Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and ...

Google has announced a new open standard for agentic commerce called Universal Commerce Protocol, or UCP. The framework is ...

Google also introduced Direct Offers, a new Google Ads pilot that allows retailers to show targeted discounts.

Universal Commerce Protocol is an open standard that establishes a common language for AI agents and systems to work together ...

Google LLC has unveiled a new open commerce standard that’s designed to enable artificial intelligence agents to automate the ...

Future-proof their business with a unified open standard to power additional commerce actions ...

Ant International, a leading global payment, digitisation, and financial technology provider, is collaborating on the launch of Google’s Universal Commerce Protocol (UCP), a new open standard for ...

Google is testing “Direct Offers,” a new Google Ads pilot designed to help retailers connect with shoppers who use AI for ...

Google wants AI agents to do more than answer questions. It wants them to complete purchases as well. On Sunday, the company ...

Google has introduced a new system called the Universal Commerce Protocol in a push to make future shopping more intelligent, ...