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Betty Crocker has a simple recipe: Keep changing. In October, the icon became a centenarian and has now wrapped up her 100th holiday baking season. General Mills, the company that owns her ...

"It's time for Betty Crocker and here she is, America's first lady of food, your Betty Crocker, brought to you by General Mills," the announcer would say. In 1924, Betty hit the Minneapolis airwaves.

And Betty Crocker really was an ear that was listening to people and helping them through these tough times like how to stretch a ration or get by on a tight budget," Bruns said.

Betty Crocker is celebrating its 100th birthday by giving cooks and bakers the opportunity to have their recipes featured on a custom box. The #CallMeBettyCrocker recipe contest is open now ...

Betty Crocker has shed her cookie-cutter image. The icon of the idealized American homemaker since her introduction in 1921, Crocker and her white-bread, middle-class looks have adorned cookbooks ...

Betty Crocker, owned by General Mills, puts a disclaimer about genetic engineering on their products containing GMOs. The disclaimer led to an insightful exchange with a consumer on Twitter.

1950, meet 2020. The Betty Crocker is said to be the most-sold cookbook in American history, and the iconic first edition, with its signature red cover, is the most-used book in my own house.By ...

Betty Crocker acknowledged the change and said it's important to keep its products affordable. In a statement emailed to Insider, a customer-care representative for Betty Crocker, ...