Apple wants to remind everyone that it’s just running the same play as it always has.

While Apple gives priority to privacy, Meta and OpenAI are talking about AI-powered by devices gobbling up user information.

In this week's episode of One More Thing, which you can watch embedded above, I explain what could be coming next from Apple ...

In a global all-hands meeting hosted from Apple’s headquarters in Cupertino, California, CEO Tim Cook seemed to admit to what ...

In a meeting with Apple employees about the company's AI struggles, CEO Tim Cook reminded them all that the company is rarely ...

Speaking to investors during Thursday's earnings call, Tim Cook didn't appear worried that advancements in AI could replace ...

In a Q3 earnings call, Apple CEO Tim Cook announced that the company would be open to mergers and acquisitions related to AI ...

Apple CEO Tim Cook signaled on Thursday the iPhone maker was ready to spend more to catch up to rivals in artificial ...

Apple reported a strong fiscal third quarter for 2025, with record June quarter revenue of $94 billion. CEO Tim Cook ...

Apple CEO Tim Cook held an hourlong all-hands meeting in which he told employees that the company needs to win in AI: "Apple ...

Apple wants investors to know it's taking bigger steps to catch up in the AI race, amid worries about its progress.