A pair of beverage deals have been announced by NASCAR with an extension with Coca-Cola, and a new deal with BodyArmor.

Seattle's Kenneth Walker III was voted the MVP of Super Bowl LX. Walker ran for 135 yards on 27 carries, with a long of 30 ...

Predictions and probabilities for the Super Bowl halftime show, including the Bad Bunny opener and other off-field novelty ...

One of the hottest markets for Super Bowl 2026 has very little to do with the actual game. The gatorade bath for the coach ...

OpenAI ( OPENAI) and Anthropic ( ANTHRO) are using Super Bowl LX to take their escalating product fight to the massive viewing audience, with Anthropic ( ANTHRO) openly jabbing OpenAI's ( OPENAI) new ...

New Orleans Saints quarterback Tyler Shough has been named the 2025 Pepsi® Zero Sugar NFL Rookie of the Year, PEPSI and the NFL announced today. Shough was recognized online at nfl.com/rookies.

Cooterdoodle identified some of the most exotic and popular prop bets for Super Bowl 60, including Bad Bunny's halftime show, Gatorade color and more.

PepsiCo, Inc. ( PEP) Q4 2025 Earnings Call February 3, 2026 8:15 AM EST Good morning, and welcome to PepsiCo's 2025 Fourth Quarter Earnings Question-and-Answer session. [Operator Instructions] Today's ...

PepsiCo, like other consumer-facing companies such as P&G and Coca-Cola, have turned focus to lower entry price points and ...

A marketing image of champion sprinter Issam Asinga, created by the sports drink company Gatorade. (Courthouse News via Issam Asinga district court complaint) MANHATTAN (CN) — A suspended ...

NIXA, Mo. (KY3) - Gatorade announced Jackson Cantwell of Nixa High School as its 2025-26 Gatorade National Football Player of the Year. The Gatorade Player of the Year is the top honor in high school ...

Gatorade is tapping into nostalgia in a major way. After nearly 30 years off the shelves, the brand’s iconic glass bottles are officially returning as part of a new partnership with Netflix’s Stranger ...