Apple ( NASDAQ: AAPL) shipped 9.6M iPhones in China in Q2 2025, a 1.3% YoY decline, according to preliminary IDC data. This marks an improvement from Q1 2025, when Apple saw a 9% YoY drop, signaling a stabilizing trend amid stiff domestic competition.

China's smartphone market contracted in the second quarter after six straight quarters of growth, with shipments declining at four of the top five brands due to weaker consumer demand, IDC data showed on Tuesday.

China's smartphone shipments decreased by 4% in the second quarter, according to IDC. Huawei led the market with an 18.1% share, followed by vivo, OPPO, and Xiaomi. Apple held a 13.9% share. The competitive landscape remains fierce as brands vie for dominance in the shrinking market.

Samsung has managed to navigate the muddy tariff ground while maintaining a large portion of the global phone market share in Q2 2025.

However, the Cupertino-based tech giant, Apple, only saw its shipments grow by 1.5 percent in Q2 2025 from last year, shipping 46.4 million units. Yet, the company retains second position on the table, commanding 15.7 percent of the global smartphone shipments in the quarter.

As the third quarter of 2025 kicks off, smartphone brands around the world are rolling out new models, hoping to rejuvenate the sluggish market as inflation, currency swings, and trade tensions continue to weigh on consumer demand.

HMD has confirmed it's pulling business out of the States due to "a challenging geopolitical and economic environment."