The Institute of Practitioners in Advertising (IPA) has appointed Route’s Denise Turner as media research director, ...
Samsung is the best global brand for 2025, with Marks and Spencer (M&S) winning top spot in the UK, according to research ...
Out-of-home audience data body Route has appointed Ipsos and Adwanted to collect, process and output audience data for Great ...
Survey operations business OpinionRoute has acquired survey programming company Jibunu for an undisclosed amount.
Insights and panel solutions company Toluna has launched survey-taking synthetic personas to support brands with claims ...
Restech industry executives Arindam Bhattacharya and Ankesh Saxena have established a synthetic-data-as-a-service platform, ...
Market research faces data quality challenges, but Bob Fawson argues that by addressing these, the sector can move from market failure to opportunity.
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