Fox will tag Super Bowl LIX ads this year with AD-ID tags to help advertisers connect with consumers, measure campaign effectiveness, deliver relevant creative ads and avoid wasting ad dollars.

Fox will tag Super Bowl LIX ads this year with AD-ID tags to help advertisers connect with consumers, measure campaign effectiveness, deliver relevant creative ads and avoid wasting ad dollars.

Ad revenue for YouTube provided some optimism for Alphabet in an otherwise mixed quarter for Alphabet, Google's parent ...

The CBS show will take a stab at gauging the public's taste in comedic Super Bowl spots by offering viewers the opportunity ...

Ryan Gould and Bobby Voltaggio will replace the vacated position held by Jon Steinlauf, who departed in 2024 amid a tough ...

The latest reading of Q3 2024 churn rates for all streamers shows Paramount+ at the highest among big streamers, around 7.8%. Netflix remains the lowest at approximately 2.1%.

Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Free to qualified media, marketing and advertising ...

Apple on Monday asked a federal appellate court to halt antitrust proceedings that could result in an order ending the company's long-standing search and revenue-sharing partnership with Google.

Ad revenue for YouTube provided some optimism for Alphabet in an otherwise mixed quarter for Alphabet, Google's parent company.

News/Media Alliance (NMA) has stepped outside its normal beat to join the Association of American Publishers (AAP) in challenging a court ruling in a copyright case.

The deal between Hilton and the condiment company was hatched in collaboration with Hilton's media company, 11:11 Media.

The full-year growth surpassed the upper end of the firm's 5% growth guidance for the year. In Q4 the media and advertising ...