Digital Shift Q3 2025 explores the increasing automation of advertising, the emergence of context engineering, and brand ...

Despite the rise and convenience of ecommerce, shoppers still largely prefer to shop in-store, with a March 2025 YouGov poll ...

What are the key principles of launching a training programme, and how can you design persuasive learner comms to get your training off to the best start?

Using video on a landing page can increase conversion by up to 86%. This statistic comes from a study by EyeView on various ecommerce sites. In the study, two different variations of the same website ...

We spoke to Influencer Marketing Lead Danielle Ito to find out how Notion approaches B2B marketing and how the team measures ...

From Google announcing multi-modal ‘ multisearch ’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...

This glossary aims to break down the expanse of ecommerce terminology out there and is a great read for those new to the discipline.

From the original matching algorithms to show similar products to the sophisticated machine learning technology that now harnesses user behavior insights, the world of recommendations has changed ...

Starbucks has shuttered its Odyssey NFT-centric loyalty scheme. Is this indicative of the declining star of web3, and what does it tell us about rewards?

A report looking at the growth of direct-to-consumer models, providing frameworks, approaches and case studies for adopting a robust DTC strategy.

TikTok has had a big impact on fashion retail, with brands increasingly using the platform to both determine trends and drive sales. Here’s how fashion brands are getting involved, along with further ...

Now, as the impact of the virus continues to be felt across industries and within local communities, brands are carving out more measured responses that are also being woven into wider marketing ...