Netflix admitted to using generative AI in one of its TV shows, but only after it became widely popular - here's why that's a problem.

"Using AI powered tools, they were able to achieve an amazing result with remarkable speed," Netflix co-CEO Ted Sarandos said in a July 17 earnings call. He was referring to the recent Argentinian Netflix original The Eternaut,

Netflix has used generative AI in one of its shows for the first time in a move to help make “cheaper” and “better” films and TV series.

The Netflix streaming service has admitted to using artifical intelligence for the first time in order to scale up the look of a foreign sci-fi series.

Jimmy Kimmel gave a salute to “The Late Show With Stephen Colbert” — and blasted rival network CBS — on Thursday evening, hours after CBS announced that it is canceling Colbert’s series in May 2026 and retiring the “Late Show” brand. “Love you Stephen,” Kimmel wrote on his Instagram story, captioning a clip of Colbert’s …

Speaking at the company’s post-results conference call, the company’s co-CEO, Ted Sarandos, said that the platform had “the very first GenAI final footage to appear on screen” in an Argentine show called “El Atonata.” He noted that Netflix’s internal production group teamed up with producers to use AI to create a scene of a building collapsing.