Recently, the firm has been leaning into its scale-driven cost advantage to emphasize its value offerings amid a challenging consumption spending environment. We view this strategy as prudent.

McDonald’s famous Shamrock Shake is back in stores, about a month ahead of St. Patrick’s Day. But this year is extra special: To celebrate, the 85-year-old fast food chain is bringing back a green ...

MCDONALD’S is set to remove a rare menu item in just a few days, with an exciting new addition scheduled to debut next month.