Google today announced a new open standard, called the Universal Commerce Protocol (UCP) for AI agent-based shopping, at the ...

Google's Universal Commerce Protocol was made in conjunction with major players like Shopify, Visa, Walmart and many others.

Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and ...

The endorsement of Google’s open standard comes as companies globally accelerate the integration of AI agents and e-commerce.

Google has announced a new open standard for agentic commerce called Universal Commerce Protocol, or UCP. The framework is ...

Google LLC has unveiled a new open commerce standard that’s designed to enable artificial intelligence agents to automate the ...

Universal Commerce Protocol is an open standard that establishes a common language for AI agents and systems to work together ...

Google also introduced Direct Offers, a new Google Ads pilot that allows retailers to show targeted discounts.

Future-proof their business with a unified open standard to power additional commerce actions ...

Google has outlined its approach to agentic commerce, a shopping model where AI systems assist users from discovery through ...

Ant International, a leading global payment, digitisation, and financial technology provider, is collaborating on the launch of Google’s Universal Commerce Protocol (UCP), a new open standard for ...

Google recently announced Universal Commerce Protocol (UCP) – an open standard developed in partnership with Shopify, Etsy, ...