Google has introduced a new system called the Universal Commerce Protocol in a push to make future shopping more intelligent, ...

Google has launched the Universal Commerce Protocol (UCP), a new AI tool enabling direct product purchases through Google Search.

Google CEO Sundar Pichai, at the National Retail Federation 2026, described the company's vision for how Google can help ...

He explained that AI agents will become an important part of the shopping journey, helping users discover products, compare ...

At launch, UCP will power a new checkout feature in AI Mode in Search and the Gemini app. It will allow users in the US to ...