A winner of The Apprentice has seen her company enter the black for the first time after Lord Alan Sugar signed up as an ...

The Apprentice runner-up has found success after the BBC show finished, without Lord Alan Sugar's £250,000 investment.

Lord Alan Sugar has aimed an "unbelievable" dig at Roman Kemp in an online exchange that saw the businessman make a comment ...

Lord Alan Sugar has taken a surprising swipe at Roman Kemp, commenting on his appearance in an online exchange that has ...

Lord Alan Sugar has said the digital marketing agency run by his grandson and named after his famous brand Amstrad is not “relying on past glory”, as it counts the latest winner of The ...

Lord Alan Sugar savagely mocked Roman Kemp's haircut as they became embroiled in a very unlikely feud. The Apprentice boss, 78, kicked off the lighthearted war of words when he shared a post to X ...

The Apprentice's Lord Alan Sugar brutally mocked BBC presenter Roman Kemp after watching him host The One Show.

Stage One has announced the 13 brilliant rising producers who have been selected for the Bridge the Gap programme for 2025/26 ...

Lord Sugar: Amstrad-inspired firm led by grandson ‘not relying on past glory’ A year since launching, Essex-based Amstrad Digital has generated a turnover of around £600,000.

Lord Alan Sugar has said the digital marketing agency run by his grandson and named after his famous brand Amstrad is not “relying on past glory”, as it counts the latest winner of The Apprentice ...

The business mogul announced last year that he had bought back the rights to the household brand name and was launching Amstrad Digital. The firm is headed by his grandson Joe Baron, and Tom D’Arcy, ...