News

Senators probing Delta Air Lines' controversial AI tech setting fares
In this week’s air travel news, three U.S. senators are demanding that Delta Air Lines answer some pointed questions about ...
Delta's AI Now Sets Unique Prices For Each Passenger—Here's What We Know
Delta President Glen Hauenstein said during the carrier's Q2 earnings call this month that the airline has begun using AI to ...
American, Delta Take Opposite Sides of AI Pricing Debate
In its earnings call earlier this month, Delta said that around 3% of domestic tickets sold this year have been priced by the ...
American Airlines CEO says using AI to set fares is a ‘bait and switch’ move
American Airlines’ top executive blasted the use of artificial intelligence in setting air fares, calling the practice ...
Outrage Grows as Delta to Price Tickets Based on What AI Thinks You'll Pay
Three U.S. senators are looking to crack the code behind Delta's goal of using AI to set 20 percent of domestic prices by the ...
Oh no! Delta's new AI pricing is live — here's what it means for your next flight
Delta Air Lines is using AI to set personalized ticket prices based on your booking history, loyalty status and browsing ...
Scott Keyes: What Delta’s AI Pricing Means for the Future of Cheap Flights
Scott Keyes argues that AI-powered dynamic pricing could introduce new complications—but could also help lower costs.
Airfare by algorithm: Delta leans into AI pricing — but is it a good thing?
What you pay for a Delta Air Lines ticket may soon depend less on timing and more on what an algorithm thinks you’re willing ...