After a period of declining sales exacerbated by tariffs turbulence and softer household spending on discretionary purchases, ...

Mattel (MAT) spiraled lower in early trading on Wednesday after reporting weak Q4 earnings due to a slowdown in the U.S. in ...

The story of the Easy-Bake Oven begins with pretzels. In the early 1960s, Norman Shapiro was walking through New York City ...

The Multipet 8-Inch Highland Cow Shaggy Dog Toy from Kohl's is basically an invitation for that exact scenario. It is fluffy, ...

A company that makes toys powered by artificial intelligence exposed snippets of thousands of conversations its toys had with ...

New York City is about to turn into a giant playground – as over 700 toy companies gear up for the 2026 Toy Fair to reveal this year's must-have toys.

AI is showing up in kids’ toys, and consumer advocates want to know how safe it really is. Consumer Investigator Caresse Jackman explains the transparency push for toymakers and the simple safety ...

After reporting financial results that disappointed investors, Mattel is leaning into digital gaming and entertainment ...

Whether you’re shopping in a sex shop, on Amazon, or on a brand’s site, the pricing can range from as low as $30 to upward of ...

For most of history, parents couldn’t buy their kids dolls, action figures, or the like. Then playtime became big business.

Yet there is little evidence that today’s young adults are hiding from the world by playing cars in their childhood bedrooms.

There is a ton of Disney merchandise available at any given time. If it's something you can buy, there's probably a ...