A new TVision study finds that YouTube beat out other streams in terms of its viewing share (21%) but Netflix had the largest household reach in 2024

Rachel Griffin Accurso started doing her YouTube videos in 2019; the most popular video has over 1 billion views.

Popular children’s YouTube star Ms. Rachel is moving to Netflix with episodes starting Jan. 27. With over 13 million subscribers, her channel features playful videos that promote child development through skits and songs.

The three streaming sites reach or tie their biggest share ever of the U.S. TV audience. The holiday season brought big gifts to several streaming platforms, with YouTube, Netflix and Prime Video all hitting or tying their best mark ever in Nielsen ‘s monthly snapshot of TV use.

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As revealed by Omdia ’s Senior Research Director María Rua Aguete at a Content Americas panel, it surpassed 1.9 billion monthly active users globally, with 145 million in the U.S. alone. In terms of video revenues, TikTok reached $63.3 billion globally – nearly doubling YouTube’s global ad revenues of $33.3 billion.

On top of a 7.6% increase in November, streaming viewership climbed another 9% in December and the category secured a new Gauge record with 43.4% of total TV watch time. In addition, YouTube, Netflix and Prime Video all hit record viewing levels.

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Streaming leveled up again in December, according to Nielsen's monthly Gauge report, rising 9% to capture 43% of all TV viewing.

Jake and Logan Paul suggest they're fighting each other on Max, the popular streaming service. Jake Paul knows everything there is to know about his next opponent, apparently. From influencers to UFC stars to retired Heavyweight Champion Mike Tyson, Paul is now expected to fight his older brother Logan this spring.

Netflix has shared a look at their upcoming true crime documentary, American Murder: Gabby Petito, which is set to launch on the streaming platform next month

Nickelodeon just announced its first original YouTube series, KID COWBOY, with hopes that it will help it break into