A grassroots movement called the People's Union USA is asking consumers to stop spending money at Amazon and its subsidiaries for a week.

Schwarz has organized a Nestle blackout – which owns the likes of Nescafé and KitKat – from March 21 until March 28 and a Walmart blackout from April 7 to April 13. It comes as Target faces a possible 40-day nationwide boycott after the retail giant ditched its diversity, equity and inclusion initiatives last month. The two boycotts are not linked.

A week-long Amazon boycott was expected to start on Friday. Here's everything to know about the planned boycott, DEI and success of past actions.