Amazon is consolidating premium CTV supply, making it even more dominant in this area. The Trade Desk faces increasing competitive pressure, but it could also be an opportunity. Advertisers that don’t ...

Starting next quarter, US media buyers will be able to tap Amazon Audiences for Netflix campaign targeting through the Amazon DSP.

Netflix is expanding its audience targeting capabilities for advertisers through partnerships with Amazon and Yahoo. Starting in the second quarter, advertisers in the U.S. will now be able to use ...

The NFL is reversing course after initially stating that it would actively avoid playing games on Christmas Day in 2024. Despite the holiday falling on a Wednesday, the league plans to play as many as ...

Last week, Netflix made a groundbreaking announcement as the streaming giant shared that it was moving forward with acquiring Warner Bros. Discovery, Inc. in a deal that included both HBO Max and HBO.

Has Amazon improved the streaming experience on its latest Echo Show models? Let's find out ...

Brands and agencies buying on Netflix just got sharper targeting. From Q2, advertisers will be able to purchase Netflix ...

The streaming ad wars just escalated. Amazon Ads and Netflix recently announced a partnership that will make Netflix's ad-supported inventory available programmatically through Amazon's demand-side ...