Amazon is consolidating premium CTV supply, making it even more dominant in this area. The Trade Desk faces increasing competitive pressure, but it could also be an opportunity. Advertisers that don’t ...

The top 2 streamers commissioned 53 percent of all international shows and films, combined, in the first quarter. In the first quarter of 2024, Netflix ordered more series (anywhere) than it has in ...

In a major move for the streaming and advertising worlds, Amazon and Netflix have partnered to make inventory from Netflix’s ad-supported tier available on Amazon’s demand-side platform (DSP). By Q4, ...

Your weekend watchlist just got a major upgrade, with a strong lineup of new OTT releases arriving across Netflix, Amazon ...

Could primetime NFL football on Sundays be headed away from traditional television? It's more likely than you think.

The streaming ad wars just escalated. Amazon Ads and Netflix recently announced a partnership that will make Netflix's ad-supported inventory available programmatically through Amazon's demand-side ...