A new creator network aims to turn housing angst into hammer time, with storefronts, sponsorships, and social-first how-tos.

Amazon Ads has launched an upgrade to its video generator for U.S. advertisers as it takes the company's ad model deeper into ...

It began with “error” messages, signaling the effects of dehydration. Then digital imagery refreshed, encouraging viewers to ...

It's not mascot Leo - it's a real lion, George, who's a sensation in wildlife circles. The company will aim to make George ...

Dentsu this morning announced a deal making it the first holdco to integrate AI-enabled programmatic ad platform MiQ's Sigma ...

Omnipod 5, on the market since 2022, connects to a compatible CGM (continuous glucose monitor) from such device marketers as ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

InMobi Advertising will introduce a Buyer Hub Wednesday to support agentic, programmatic mobile services for media buyers, to ...

As part of a new ad forecasting taxonomy, WPP says amateur content will surpass professionally produced content this year, ...

Gen Z's price sensitivity is amplified by digital fluency, enabling this cohort to quickly compare prices and hunt for ...

For instance, “Our strategic pivot to a B2B-focused model is being realized, through our focused go-to-market approach with ...

"The economic pressures force brands to keep their heads down and just scramble to execute," says a respondent to the WFA's ...