Chief Digital Officer Ben Spiegel shares how he is transforming Polywood into a lifestyle brand with better personalization ...

As AI accelerates the pace of marketing execution, weak foundations become harder to hide. That reality is why MartechTribe ...

The personal care brand refreshes its packaging, launches a new brand platform and taps sports influencers in a push to ...

After nine seasons, the BIG3 is primetime on BET, streaming on Fubo, and headed to the public markets — and co-founder Jeff ...

CMO Lauren Weinberg drives growth with highly visible retail placements, short videos and changing what isn’t performing.

After nine seasons, the BIG3 is primetime on BET, streaming on Fubo, and headed to the public markets — and co-founder Jeff Kwatinetz says the league’s culturally driven identity is exactly what today ...

Parents plan to cut discretionary back-to-school purchases and spend less per child. Retail marketers need to emphasize the ...

Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix modeling (MMM) tools that many marketers don’t even realize they’re using. MMM is ...

McKinsey & Company’s second CMO Growth Research Survey, presented earlier this month in partnership with the Association of National Advertisers at the Cannes Lions International Festival of ...

The Top Women Network is a cross-brand initiative from the Cheif Marketer Network created to unite, elevate, and empower women across the media, marketing, and ad tech ecosystem. Designed for ...

When Meta activated for marketers, brands and creatives during the Cannes Lions International Festival of Creativity last week, it once again tapped the creative vision of Es Devlin, a world-renowned ...

Citizen Watch is marking 50 years of its proprietary Eco-Drive technology with a new marketing campaign and creative touting the tech’s ability to convert any light — natural or artificial — into a ...