Pluto has strengthened its creative offering with the appointment of Mark Nutley and Pat Hamill as creative partners. The duo ...

KFC has debuted its new creative platform promoting the hottest iteration of its much-loved Zinger Burger. Tapping into the ...

Global studies support this. Amplified Intelligence found that OOH formats are nearly six times more likely than digital ...

dmg media has entered into an exclusive partnership with Ireland’s newest health insurer, Level Health, making the company ...

Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media industries in Ireland ...

As the Dublin-based agency Thinkhouse celebrates 20 years in business this year, founder Jane McDaid talks to John McGee about the growth of the agency, its big ambitions for the future and how the ...

The Grand Prix winners Spark Foundry Spark Foundry won the coveted Grand Prix at the Media Awards 2023 last night while another Core agency Starcom picked up the Agency of the Year award. Core also ...

Pictured: (L-R): Leonard Miller (daa), Jill Downey (Core ), Eoin Kellett (Mondelez), Seamus Harahan (Mondelez), Alex Culligan (Core), Trevor Nolan (The Public House), Suzanne Morehan (daa) In what is ...

On hurling final day, the digital banner declared “Liam is going back to Tipp,” celebrating Tipperary’s triumph as supporters ...

Alphabet, Meta, and TikTok collectively command around 60% of Ireland’s total ad spend, highlighting their dominant influence in the shifting advertising landscape. However, as we step into 2025, the ...

The Public House have launched a new campaign to accompany the full rebrand undertaken by the Mediahuis-owned Irish Independent. The campaign, called “Written all over Ireland,” is running across TV, ...

TBWA\Dublin has created a new campaign for the Sustainable Energy Authority of Ireland (SEAI) to highlight the benefits of home energy upgrades. Dramatically improving the energy efficiency of Ireland ...