Virtual reality (VR) and augmented reality (AR) technologies drive company innovation and expansion. From creating immersive experiences to engaging product demonstrations, both offer a range of ...

Augmented reality developer Niantic Inc.’s platform for web-based AR development, 8th Wall, today introduced hand tracking with all-new features that will allow developers to create apps that can add ...

Apple's launch of the Vision Pro mixed-reality headset followed by Meta's introduction of its AR smart glasses prototype Orion has reignited interest in the field. As a result, the industry is gauging ...

Snap is releasing a new version of its AR development tool, called the Lens Studio 5.0 Beta, to developers starting today. The new AR development tool is designed to support more advanced AR ...