With remarkable precision, neurons in the sound-processing part of the brain's cortex fire electrochemical pulses or "spikes" in sync with cues they receive from other neurons. Neuroscientists have ...

Journal of Consumer Research, Vol. 3, No. 1 (Jun., 1976), pp. 21-30 (10 pages) A general theory of motivation, derived from Tolman and Atkinson and his associates is applied to message processing. The ...

The Canadian Journal of Economics / Revue canadienne d'Economique, Vol. 28, No. 1 (Feb., 1995), pp. 42-67 (26 pages) This paper surveys recent attempts to formulate a plausible and tractable model of ...