During May, streaming’s share of TV viewing in Mexico showed a slight decrease of 0.8 percentage points compared to the previous month, accounting for 23.5% of TV viewing.

May 2025 was a month packed with events that captivated viewers, from the presidential campaign in Poland to the ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

Streaming reached a historic milestone in May as its share of total television usage outpaced the combined share of broadcast and cable for the first time ever, according to Nielsen’s monthly report ...

New data shows that current media is missing the mark engaging LGBTQ+ audiences, but these trends could be the key to gaining ...

51% of people globally are fans of football (or soccer). Global tournaments in 2025, 2026 and 2027 will open up opportunities ...

TV Viewing trends in the U.S. Navigate the TV landscape with precision. Examine audience viewing behaviors across key TV delivery platforms in a monthly macroanalysis.

Do you have the full picture of how your — and your competitors’ — advertising is performing around the world? According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their ...

Apakah Anda memiliki gambaran lengkap tentang bagaimana kinerja iklan Anda - dan pesaing Anda - di seluruh dunia? Menurut Laporan Pemasaran Tahunan Nielsen 2024, 72% pemasar global memperkirakan ...

Few media developments have garnered as much attention as retail media networks (RMNs) over the past few years. They’ve been described as the third wave of digital advertising (after search and social ...