In an exclusive interview with Campaign Asia during their recent trip to China, Ogilvy's global CEO Devika Bulchandani and ...

Channel Bakers has an 80-member team across Asia Pacific, Europe, and North America. Havas supercharges its performance ...

Global social-media users have reached 5.24 billion, with Southeast Asia representing 10.2% of the total share, according to We Are Social's annual study.

An intervention by a computer repairman drove Jereek Espiritu away from a career flying helicopters to a world of creative ...

Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers ...

The two groups will continue to operate independently and compete in pitches for the time being, as the M&A deal could take a ...

As any reader of our forecast blog will have realised by now, we can expect more AI than ever in campaigns this year—and it ...

DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?

Why do so many brands stick to familiar narratives of the past in Lunar New Year campaigns? We ask creative leaders in the ...

Omnicom chairman and chief executive John Wren has said the group is “incredibly well prepared” for the acquisition of Interpublic Group following the group's annual results for 2024. In a results ...

She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia ...

As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.