Let's take a look at box office grosses and the cost of doing mega-franchise business, using Captain America: Brave New World as a lens.

Captain America: Brave New World follows Sam Wilson as he steps into his role as the new Captain America. Navigating the complexities of geopolitics, Sam encounters an international incident involving a mysterious global plot. As tensions rise, he must uncover the mastermind behind the scheme to prevent worldwide chaos.

Captain America: Brave New World served as a fresh start for the iconic character, with Anthony Mackie in the lead role and the legendary Harrison Ford entering the Marvel Cinematic Universe for the first time. However, despite the name value that the character provides, the movie ended up being mixed in terms of its success levels.

Turns out, I wasn’t alone—this was around the time the MCU started its nosedive, culminating in the box-office disaster that was The Marvels. Ironically, I actually did see that one, mostly to support Brie Larson and because I genuinely loved Iman Vellani’s Ms.

While Marvel certainly has some big things on deck for the rest of 2025, Captain America: Brave New World continues to be a somewhat underwhelming endeavor.

Brave New World just had its third weekend in theaters, and the latest Marvel Studios' movie's momentum has started slowing down, despite it nearing the $350 million mark

Brave New World” has hit theaters with a bang, but its box office journey has been full of unexpected twists. After a solid $100 million opening, things got tricky. The film faced stiff competition and mixed reviews,