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Google, Universal Commerce Protocol and Shopify

· 18h · on MSN

Google announces a new protocol to facilitate commerce using AI agents

Google today announced a new open standard, called the Universal Commerce Protocol (UCP) for AI agent-based shopping, at the National Retail Federation (NRF) conference.

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· 12h · on MSN

Google's new commerce framework cranks up the heat on 'agentic shopping'

· 18h · on MSN

Google launches Universal Commerce Protocol for agent-led shopping

3hon MSN

Google CEO Sundar Pichai says AI agents will be a big part of how we shop, Elon Musk responds

Google recently announced Universal Commerce Protocol (UCP) – an open standard developed in partnership with Shopify, Etsy, ...

Google’s New Tech Lets AI Agents Handle Checkout

Google wants AI agents to do more than answer questions. It wants them to complete purchases as well. On Sunday, the company ...

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