Tech firm Astronomer was the subject of memes and misinformation after a video allegedly of its CEO and HR chief at a Coldplay concert went viral.

A video appearing to show Astronomer's CEO and his head of HR embracing at a Coldplay concert spread around social media at the speed of sound.

The internet has identified the man as Andy Byron, the CEO of tech start-up Astronomer, and it has been widely alleged that the woman he’s with is Kristin Cabot, Astronomer’s head of HR. (Their faces seem to match the photos on the company’s “About Us” page .)

Kristin Cabot went viral after being caught on the Coldplay Kiss Cam with Andy Bryon during the band's Massachusetts concert

Chris Martin, why does Coldplay have a "kiss cam," anyway? I'm not sure I want to know about what happened between two adults outside Boston.

Several professional sports teams have had some fun with the moment, poking fun at it through posts on social media.

During their Boston concert, CEO of Astronomer was seen on the kiss cam with the company's HR chief and two were allegedly having an affair.

They rapidly turned their backs to the camera, but their apparent awkwardness only captured the attention of Coldplay frontman Chris Martin. 'Oh look at these two!' the 48-year-old singer joked mischievously. 'Oh what? Either they're having an affair ...