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Zillow shares slide after Google trials new property advertising tool

Zillow Group Inc. (NASDAQ:ZG) shares dropped more than 5.5% on Monday after reports that Google is piloting a new real estate ...
adexchanger

Zillow Pilots Containerized RTB, As It Rethinks The Equation Of Quality And Cost

The company, a large real estate listings platform, wanted to change its media mix to higher-quality online ad placements. “Environments where we are proud to show up,” as Zillow VP of media Ed Wild ...

Zillow, other online home listings stocks drop as Google tests ads

Zillow, other online home listings stocks drop. Google is entering the fray. The turf war over real estate listings could get ...
HousingWire

Zillow updates sites, apps after watchdog flags ad disclosure gaps

BBB National Programs’ Digital Advertising Accountability Program (DAAP) found Zillow Group’s sites and apps inconsistently adhering to Digital Advertising Alliance rules on interest-based ads, ...