A bill that would change the oversight of Wisconsin’s major event funds to reduce the number of approvals needed will be ...

With the 2026 Winter Olympics on the horizon, experience an Olympic-worthy getaway in Wisconsin. Cheer on elite competitors, ...

MADISON (WKOW) -- 2023 was another record-breaking year for Wisconsin tourism. According to 2023 economic impact data, the tourism industry generated $25 billion in total economic impact, surpassing ...

(WLUK) -- Last year, Wisconsin's tourism industry saw its third consecutive record-breaking year of economic impact. According to 2024 economic impact data, the tourism industry generated a ...

Wisconsin Legislative Fiscal bureau summary of the state Department of Tourism’s 2023-25 budget shows a table that puts the 2023-25 change at 97.8%. State Sen. Rob Cowles, R-Green Bay rounded the 97.8 ...

MILWAUKEE (CBS 58) -- The 40th anniversary of National Travel and Tourism Week was marked on Monday, May 8. It aims to be a time to honor the significant impact the industry has on Wisconsin's economy ...

Forget stereotypes about cheese and beer. Wisconsin believes that hosting Top Chef will translate into highlight the state's culinary offerings and boost tourism to the state. Wisconsin has been ...

It’s not a stretch to say Wisconsin tourism is having a moment. Season 21 of “Top Chef,” which just finished airing, gave viewers a glimpse of Wisconsin’s traditions. Business boomed at Frank Lloyd ...

People are getting outside more, and with that came a record breaking year for Wisconsin's outdoor recreation industry in 2022. According to a news release from Gov. Tony Evers, the industry brought ...

When you're traveling and need a rest stop, they can be indispensable. But some rest stops offer far more than bathrooms and parking spots. In far northern Wisconsin, there's a rest stop that's a ...

Wisconsin is reliant on foreign workers to fuel seasonal economies. Its businesses are at risk of losing a staff pipeline if ...