B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

The backbone of a commerce engine is having accurate, unified and trusted master data flowing throughout the organization.

Research shows marketers are throwing away $1 for every $4 they spend. Here are 4 tips I've used to optimize every marketing ...

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make ...

Recently, Inc. Editor-in-Chief Mike Hofman queried Inc. 5000 Community members on their best marketing channels. Generally speaking, founders said the highest-ROI now comes from methods that ...

Marketers need to ask certain questions to identify those complications and calculate an accurate return on investment. An accurate return on investment for B2B marketing is notoriously difficult to ...

As the economy continues on shaky ground, marketers have seen their budgets drop nearly 15% over the past year, continuing a downward trend that began with COVID-19 and has persisted over the last ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. In an era defined by vast ...

Advisors using FMG report higher client retention, faster lead conversion, and an average of four hours saved weekly on marketing. SAN DIEGO, Nov. 12, 2025 /PRNewswire/ -- A recent independent study ...

With $10.8bn in ad spend projected for the 2026 midterms, Bradley Keefer from Keen Decision Systems explains how brands must strategically adjust their budgets to break through the political ad ...

Where do I invest in order to make my business well-known and profitable? You can’t know that unless you understand the codependency of the various business development stages and your marketing ...

Public relations (PR) and marketing — two sides of the same coin, yet each plays a unique role in how businesses connect with their audience. While PR focuses on shaping a positive public image ...