IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of Agentic RTB Framework (ARTF) v1.0 for public comment. The new specification introduces a ...
A major, accelerating shift is underway in retail. As consumer spending behaviors rapidly move online, traditional and online retail outlets are in a heated arms race to adopt and develop deep ...
The fusion of OTT (over-the-top) video streaming and programmatic advertising is revolutionising how iGaming operators engage ...
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