Google will soon begin offering AdWords advertisers a new tool to experiment with a variety of different landing page layouts in order determine which one gains the most conversions from site visitors ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. This article dives into the happens-before ...

Yesterday, all Google Website Optimizer users should have received an important email from Google. The email talked about an exploit within Google Website Optimizer under certain conditions. I covered ...

eBook The State of AI in Customer Experience 2025 How AI, human talent and unified platforms are driving up to 20% higher customer satisfaction and measurable ROI. Read now Guide Getting Started with ...

With Content Experiments, Google aims to help users better optimize the goals already defined within their Google Analytics accounts. By putting all your optimization tools in one place makes sense, ...

The service lets users post varying iterations of a given Web page and track which versions are the most successful One Seattle company using a new site optimization service from Google, introduced in ...

Moonshot AI is focused on the e-commerce optimization market, which today represents hundreds of thousands of online stores, ...

Microsoft Research’s Decision Service platform uses machine learning to automate testing and optimization of website elements as reported by MediaPost. Some of the website elements the platform can ...

Website optimization is a process of enhancing website performance through the improvement of user experience as well as the increase of the conversion rate. Website optimization consists of some ...

A/B testing, which entails running multiple versions of a site at once and tracking which one performs best with users, is a key part of launching a new version of any website.Visual Website Optimizer ...

There are two different security issues around Google products over the past 12 hours or so. The first is with Google Website Optimizer where there was the potential of an Cross-Site Scripting (XSS) ...