This month, Walmart launched its first shoppable feature film, "Jingle Bell Love," with Roku. It's ramping up its efforts this holiday to get people to shop while watching TV. Walmart made some key ...

Walmart is linking up with Roku to release a full-length Christmas movie that will let viewers buy products on their TV during specific parts of the story, Business Insider reports. It’s the ...

Welcome to the newest form of advertising. Rather than making short ads to play in between a movie to encourage people to buy stuff, Walmart has decided to just make the movie itself. That’s how it ...

Walmart launched its own Minecraft Java server on March 21 as a way to tie into the excitement for the upcoming movie based on the video game property, according to information shared with Marketing ...

Marketing and brand partnerships are in full swing as the Wicked movie approaches its debut in theaters next month. Walmart is the latest brand to offer exclusive products and merchandise in time for ...

With Halloween in the rearview mirror, companies are shifting their focus to another major commercial holiday: Black Friday. One ad in particular is serving up nostalgia by reuniting the cast of a ...