The highest hurdle for most businesses in adopting GA4 will be adapting to the new model and becoming familiarized with the “cookie-less” future. With Universal Analytics (UA) in its final year of ...

Migrating your data to GA4 is not currently possible. Here's what you can do instead to prepare before the July 2023 deadline. As you’re preparing to set up Google Analytics (GA4), you’re probably ...

Learn how to track and set up B2B-specific events and conversions in Google Analytics 4 and Google Tag Manager. Starting July 1, Universal Analytics will no longer collect data. B2B companies looking ...

The data import feature is a much-needed upgrade for data management within Google Analytics. Analysts these days chase down data from untold number of sources and depend on visualization tools to ...

Google is moving quickly to a future of data modeling. Here's how paid search marketers need to approach the analytics shift. There’s a lot going on in the world of Google Analytics 4 right now, as ...

On March 16th, 2022, Google Analytics shocked the marketing industry by announcing that Universal Analytics would stop processing hits in July 2023. This didn’t go over so well. Some marketers are ...